Rockstar Energy*
360 Brand Collab
2023Role ︎ Graphic Designer
Agency ︎ Laundry Service
What’s Next x Angus Cloud
Overview
Actor and pop culture phenomenon Angus Cloud partnered with Rockstar for his first-ever full 360 brand collaboration. Partnership reflects many of Angus’s passions, which also align with the brand ethos of Rockstar Energy.
The Project
We announced Angus Cloud as Rockstar Energy’s new brand partner on various social channels. We also leveraged Angus’s attendance at major Rockstar-sponsored events such as the Formula Drift Finals, Miami Art Basel, Complexcon, and PUBG Mobile Release.
Actor and pop culture phenomenon Angus Cloud partnered with Rockstar for his first-ever full 360 brand collaboration. Partnership reflects many of Angus’s passions, which also align with the brand ethos of Rockstar Energy.
The Project
We announced Angus Cloud as Rockstar Energy’s new brand partner on various social channels. We also leveraged Angus’s attendance at major Rockstar-sponsored events such as the Formula Drift Finals, Miami Art Basel, Complexcon, and PUBG Mobile Release.
The Icons
When Angus Cloud meets Rockstar, the visuals have to live up to the name. I created custom iconography for each Rockstar-sponsored event, capturing its energy, culture, and landmarks. The branding stayed true to Rockstar’s guidelines while introducing a fresh, new edge to the campaign. These visuals extended across a wide range of assets—including static photography, carousel posts, video content, OOH, and even custom merch.
Key Results
805mm
x25 pacements
100% positive sentiment
93% message pull-through
