Google Pixel*
Experiential Activation
Experiential Activation
2024
Role ︎ Graphic Designer
Agency ︎ ATTN:
Role ︎ Graphic Designer
Agency ︎ ATTN:
LOWBATTMAN
Overview
When it comes to battery life at Austin City Limits, other phones don’t stand a chance.
When it comes to battery life at Austin City Limits, other phones don’t stand a chance.
Low Batt Man appeared from the shadows and on the scene in Austin, coming to the rescue with Pixel’s Battery Share feature. Our hero charges phones, boosts spirits, and helps people keep the fun going all weekend long.
The Suit
A white, cargo-style jumpsuit that is timeless yet on trend with the Low Batt Man logo embellished on the back and the Google ‘G’ on the front.
With the use of white reflective thread down the sides of the arms, legs and wrapping the Low Batt Man logo on the front and back of the jumpsuit will ensure our Low Batt Man will be seen day or night!
The Talent
Ruba is engaging, loves a crowd, easily creates conversations and knows how to break down barriers to make people feel comfortable chatting with them for a long period of time.
The Content
LowBattMan made their debut on Google Pixel’s TikTok account with a teaser video. Followed up by two TikToks with Ruba suited up and in action at ACL Festival showcasing the abilities of Battery Sharing.
Key Results
9.3 M Views
22k+ Likes
1.1k+ Comments
100% positive sentiment