Socials Playbook

2022 -2023

Brand Positioning and Social Style Guide

Role ︎ Graphic Designer
Agency ︎ Laundry Service 247

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Project Overview

As a graphic designer supporting the design lead on the Amazon Halo account, I played a key role in refining the brand’s health and fitness wearable identity. Our objective was to establish a more cohesive and standardized approach for social media, enhancing audience recognition and expanding our social presence. I contributed to translating key brand elements into a flexible yet consistent social framework. In our efforts to unify the brand’s external presentation, we also identified challenges in the core communication pillars and addressed missed opportunities for brand growth.

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Results

By developing a formal social design system, Amazon Halo achieved a more unified and streamlined brand presence across digital platforms, addressing key visual presentation challenges across different verticals. This templated approach not only improved the efficiency of content creation but also ensured high-quality outputs. As a result, Amazon gained scalable and consistent brand expressions that boosted recognition and engagement across various social touchpoints.