Aliexpress*
Social Playbook Pitch
Social Playbook Pitch
Pitch Role ︎ Art Director, Graphic Designer
Agency ︎ ATTN:
Result ︎Pitch Won
Agency ︎ ATTN:
Result ︎Pitch Won
Shop and Awe
2025Project Overview
With the help of ATTN: Aliexpress launched a new "Shop and Awe" social playbook which features a range of creative executions, including static carousels, unique designs showcasing Aliexpress products, and engaging video content with creator’s. These elements were designed to captivate audiences and elevate Aliexpress's social media engagement.
With the help of ATTN: Aliexpress launched a new "Shop and Awe" social playbook which features a range of creative executions, including static carousels, unique designs showcasing Aliexpress products, and engaging video content with creator’s. These elements were designed to captivate audiences and elevate Aliexpress's social media engagement.
Role and Responsibilites
In the creative pitch for Aliexpress's new social playbook, "Shop and Awe," I played a key role in the conceptualization and presentation of innovative strategies to enhance the brand's social media presence. Collaborating closely with a talented team of creatives, I contributed through brainstorming sessions and concept development, bringing fresh ideas to the table. Additionally, I contributed to the design the pitch deck, crafting a compelling and visually cohesive presentation that highlighted our proposed strategies.
My responsibilities included developing innovative concepts, such as static images, carousel posts, and video content. I created mockups to visually represent these concepts, ensuring that each idea was clearly communicated and aligned with AliExpress's brand identity. Additionally, I developed the visual identity for 'Shop and Awe,' which involved selecting a new font to convey our visual direction and designing cohesive templates for use across AliExpress's social media platforms.
The Cartelougue of Awe
Welcome to the Cartelogue of Awe—where the weirdest, wildest AliExpress finds are displayed like priceless museum treasures. Each post spotlights a gloriously random product, complete with a gallery-style layout and a description that sounds official... until it doesn’t. Think velvet robes for your cat or banana-shaped phones, presented with the reverence of fine art. It’s culture. It’s chaos. It’s cart-core at its finest.
React and Awe
If it’s trending, we’re carting it. React and Awe is where AliExpress meets internet culture—with memes that turn pop culture moments into cart-worthy chaos. Celebrity breakup? We’ve got the emotional support neck pillow. Tech fail? Carted the fix and the funny. From viral scandals to sports meltdowns, nothing’s off-limits—and everything ends up in the cart.
Cart and Awe
Forget hot takes—we’re commenting on culture in the most AliExpress way possible: our carts.
We dive headfirst into your most outrageous, random, and oddly specific shopping sprees. From glow-in-the-dark toilet seats to inflatable T-Rex costumes, nothing is safe from our rating scale—or our light roasts. It’s chaotic, it’s unfiltered, it’s peak AliExpress energy. Let’s just say... your cart says a lot about you.