Project Overview

Adobe partnered with ATTN: to amplify its Corporate Social Responsibility (CSR) efforts through engaging social media content. I contributed to the conception, design, and execution of both video and static assets for digital platforms, highlighting Adobe’s commitment to sustainability, diversity, and innovation. Through impactful storytelling and design, the campaign aimed to showcase Adobe’s dedication to social impact, spark meaningful conversations, and strengthen community engagement across social channels.

I helped produce a series of video content celebrating the Latino community and spotlighting Latinx voices in the arts. The campaign highlighted the work of numerous Latinx artists and painters while featuring an in-depth interview with visual artist Julio Salgado, hosted by content creator Curly Velasquez. The conversation explored Julio’s artistic journey, the obstacles he has faced, and the broader importance of Latinx representation in creative spaces. 

Alongside the video series, I designed and illustrated a static social post inviting the audience to reflect on and share their own creative legacy. I also created carousel posts spotlighting individual Latinx artists, blending bold visuals with storytelling to highlight their work and amplify their voices within the campaign.