Slurpee Space Delivery
On July 11, 2021, Richard Branson may have gone to space—but 7-ELEVEn Day was still the main event. When headlines tried to overshadow the celebration, 360i clapped back with a bold move of its own: announcing the first-ever Slurpee launch into space. As an Art Director Intern, I contributed to concepting and creating social content that built anticipation and engagement in the lead-up to liftoff. From playful posts to eye-catching visuals, the campaign proved that not even a billionaire can outshine a Slurpee on its big day.
The Perfect Match
7-Eleven turned up the heat on social media by giving fans a chance to “meat” their perfect match—literally. Through a playful Instagram Stories campaign, followers were introduced to the latest 7-Eleven hot food items in a format that mimicked a dating app experience. Users swiped, voted, and flirted their way through mouthwatering options, ultimately choosing their ideal “date night” snack. The campaign served up a fun and interactive way to drive product discovery, social engagement, and brand love.
